Overview

With today’s technology, it’s easier than ever for photographers to create images that are not only breathtaking but also ignite our sense of wonder. Often, this is through photo manipulation in programs like Photoshop. But photographer Mathias Fast has recently introduced a fantastic photography hack that will give your images a fantastical, ethereal feel without you having to know your way around a computer. (Although it helps.) He simply uses his phone screen to add a reflective element to an image that makes an otherwise grounded composition feel like it’s floating.

Project Mission

The Puppy Town Spa project centered on creating custom window and door signage that captured the playful yet professional identity of the business. Our mission was to design a visually engaging storefront that would draw in pet owners while reflecting the welcoming and high-quality services offered inside.


"As the owner shared: 'The new signage brings joy to everyone who walks by—it’s playful, inviting, and represents our brand perfectly!'"
The Challenge of the Project

Designing window and door signage for Puppy Town Spa required balancing a vibrant, fun design with clear, professional branding. The challenge was to create an engaging storefront that aligned with the business’s love for pets while also standing out in a competitive area.

Key Project Challenges:
  • Every Design Must Reflect Playfulness and Professionalism: The signage needed to represent the spa’s cheerful and approachable brand identity while maintaining a polished and professional look.
  • Effective Collaboration With Stakeholders: It was essential to incorporate the owner’s vision, including playful pet graphics, into a design that still met practical business needs.
  • Maximizing Visibility and Attraction: The design had to ensure the storefront was eye-catching and noticeable to passing foot and vehicle traffic, inviting customers to step inside.