Overview

With today’s technology, it’s easier than ever for photographers to create images that are not only breathtaking but also ignite our sense of wonder. Often, this is through photo manipulation in programs like Photoshop. But photographer Mathias Fast has recently introduced a fantastic photography hack that will give your images a fantastical, ethereal feel without you having to know your way around a computer. (Although it helps.) He simply uses his phone screen to add a reflective element to an image that makes an otherwise grounded composition feel like it’s floating.

Project Mission

At the heart of the Stinky Jo’s Dog Wash project was a mission to transform a standard bus into a rolling advertisement that embodied the brand’s playful and approachable identity. Our team focused on creating a design that was both bold and inviting, ensuring it captured the attention of dog owners and conveyed the convenience and fun of Stinky Jo’s services.

"As the team expressed: 'The design not only reflects our brand’s personality but also helps us connect with pet owners wherever we go.'"
The Challenge of the Project

Every vehicle wrap comes with its own set of unique challenges. For Stinky Jo’s, the goal was to design a wrap that communicated the brand’s charm and reliability while also ensuring it adhered seamlessly to the bus’s surface. The design needed to capture the essence of Stinky Jo’s while providing functional durability for a vehicle in constant use.

Key Project Challenges:
  • Every Design Must Evoke Emotion: The wrap needed to convey a welcoming and trustworthy image to attract pet owners.
  • Effective Collaboration With Stakeholders: Close communication ensured the design aligned with the brand’s friendly personality.
  • Understanding the Features and Difficulties of the Vehicle: Ensuring the design fit the bus’s dimensions and curves perfectly without distorting key elements.