With today’s technology, it’s easier than ever for photographers to create images that are not only breathtaking but also ignite our sense of wonder. Often, this is through photo manipulation in programs like Photoshop. But photographer Mathias Fast has recently introduced a fantastic photography hack that will give your images a fantastical, ethereal feel without you having to know your way around a computer. (Although it helps.) He simply uses his phone screen to add a reflective element to an image that makes an otherwise grounded composition feel like it’s floating.
The VP Racing Semi Truck Wrap project aimed to transform a powerful semi-truck into a mobile statement of speed, performance, and reliability. Our mission was to create a design that embodied the dynamic spirit of VP Racing while delivering high-impact visuals to boost brand visibility on highways and at events.
"As VP Racing put it: 'This wrap captures the essence of our brand—bold, fast, and unforgettable.'"
Designing a semi-truck wrap requires careful planning and precision to ensure the final product matches the brand’s expectations and adheres to the unique dimensions of the vehicle. For VP Racing, the challenge was to craft a design that not only looked impressive but also conveyed their legacy of high-performance excellence.
